Chi siamo

Founded in 2018 by Tatiana Cohendy, a French mother, Garçon Milano was born as a children’s fashion brand that celebrates masculinity in a different way than usual, incorporating soft colors and delicate prints in a conformist masculine universe.

In 2019, with the idea of ​​communicating and raising awareness of the fundamental message of gender stereotypes, the two illustrated posters “Boys can” and “Girls can” were born. Two prints that remind everyone, big and small, that we can all freely choose to be ourselves, outside the traditional roles associated with our genres.

Today, in addition to posters, the brand creates T-shirts with strong, creative and nonconformist messages that circulate thanks to our best ambassadors, boys and girls from all over the world